NIA Small Business Showcase: People Power
Almost 6 million people in the United States are living with Alzheimer’s disease. Currently, 16 million people in the United States are providing unpaid care for family members with dementia, and many of these caregivers experience significant stress, depression, and early mortality. Moreover, as dementia caregivers develop mental health problems, survival times for the people in their care get shorter. In 2020, Alzheimer’s and other dementias will cost the nation $305 billion, and this huge expense may increase to $1.1 trillion by 2050.
Today, families need solutions to help them care for aging loved ones at home, while seniors need low-cost technologies that keep them out of nursing homes. As people age, they may fall, get lost, or forget their medicine, and they may feel lonely, anxious, or depressed. Seniors and their caregivers need homecare solutions that reduce their anxiety and depression and increase their sense of well-being.
People Power is making telehomecare affordable with a homecare solution called People Power Caregiver, which is designed to help seniors age more safely at home and bring peace of mind to families. People Power has considerable experience in building channel partnerships with large service providers with millions of customers and innovative homecare agencies that can market products like People Power Caregiver.
People Power is addressing the growing $3.6 billion per year market for personal emergency response systems (PERS) with a far more comprehensive solution. The company estimates that 5.18 million units will be sold in 2022. The new solution will directly augment this 5.18-million-unit market, because People Power Caregiver incorporates the functionality of PERS and combines it with three other technologies valued by caregivers: wearables that measure vital signs and falls, passive sensors placed within the home, and smart speakers. People Power is selling this solution through service providers and homecare agencies that collectively have millions of customers who require this kind of solution. People Power Caregiver is being designed to work with chronic care management companies so that the monthly fees can be covered by Medicare reimbursements, making the solution affordable for more people. People Power is also negotiating large distribution agreements with major service providers that will offer custom-branded versions of our products to their large customer bases.
People Power’s bot-powered, time-series machine learning framework enables the company to create, deploy, and rapidly iterate on new artificial intelligence (AI) services at a rate that is 16 times faster than other companies. People Power has used this to commercially deploy services that address the top issues that seniors and their caregivers face today, including fall prediction and detection, wandering alerts, sleep monitoring, and medication adherence. The same bot-powered AI services that run in the cloud can migrate their execution instantly to the edge computing gateway inside the home for greater security and reliability. End users can interact with the system through iPhone, Android, Alexa, Google Home, wearables, and conversational SMS text messaging. Service providers and administrators interact with the system through Maestro, the Family Care Dashboard, Care Daily for operationalizing care agencies, and the Bot Lab for our commercial and research partners to add their own AI services to the platform. People Power’s software supports more than 200 device types, connecting through industry standard protocols that include ZigBee, Bluetooth, Wi-Fi, cellular, and video. It is secured end-to-end with industry standard security, wrapped inside Health Insurance Portability and Accountability Act (HIPAA) compliance with administrative processes to open up new health care channels to market.
The company’s real-world research is helping to refine its leading telehomecare solutions, as seen in preliminary results from a randomized controlled trial with University of California, Berkeley, funded by NIA.
- 2018: Conducted focus groups with caregivers to shape design of People Power Caregiver
- 2019: Ongoing randomized controlled trial (RCT) of People Power Caregiver 2.0 in 69 homes
- 2020: Ongoing RCT of People Power Caregiver 3.0 in 292 homes nationwide
- 2021: Complete two RCTs demonstrating reduced anxiety and depression and improvement in emotional well-being among caregivers at homes where People Power Caregiver was installed
- 2021: Conduct additional data analysis to determine who People Power Caregiver helps most and why
- 2009: People Power founded by Gene Wang and David Moss
- 2010: People Power awarded Phase 1 and Phase 2 SBIR grants from the Department of Energy
- 2013: People Power Presence becomes #1 top trending app in Apple App Store, covered by USA Today, Fox Business Live, Wall Street Journal, and Good Morning America
- 2018: People Power is awarded a Fast-Track SBIR grant from NIH and releases Caregiver 1.0
- 2020: People Power acquires Tri-Cura, a software provider to homecare agencies
- 2021: People Power plans commercial launches with large service providers and innovative homecare agencies
People Power has raised $14 million in equity financing from venture, strategic investors, and angel investors.
The company is currently raising additional funding to expand sales, marketing, and product development.
People Power has unique expertise in architecting flexible cloud computing and edge computing environments for machine learning services to operate efficiently and at scale on top of real-time sources of time-series data. Going further, the team has researched and developed time-series machine learning algorithms within this environment to classify lifestyle and occupancy patterns, fill in gaps in missing data, and identify abnormalities. People Power currently has two patents granted in the United States and China and four patents pending.
Product Development and Regulatory Strategy
People Power is an experienced software developer with software and apps that have supported 1.2 million users. About 3.5 million devices have been hosted on People Power’s cloud software, which currently receives around 13.6 terabytes of data each month. The company’s services have passed multiple security audits and penetration tests with tier-1 brands and are compliant with the General Data Protection Regulation and HIPAA. People Power will continue to support new privacy standards, such as California Consumer Privacy Act, and new accessibility standards, such as Web Content Accessibility Guidelines 2.1. The People Power cloud offers more than 250 open APIs of 415 total APIs, and the company will continue to develop new APIs as it integrates with new channel partners and new devices. People Power’s servers have had zero unplanned outages since 2017. The company achieved 99.97% reliability in 2018 and 2019 and will continue to work to improve its uptime and customer satisfaction.
People Power follows a business-to-business go-to-market strategy. The company sells through two types of channel partners: large service providers and innovative care agencies.
Service providers typically have millions of customers and frequently sell through their own channel partners, including retailers, health maintenance organizations, and online marketing channels. People Power’s solutions are rebranded for tier-1 service providers to improve their brand value and relationships with end customers.
Homecare agencies are small but fast-growing companies that want to offer lower-cost homecare services to more customers. Today, the cost of services from an average homecare agency is $51,000 per year, which is too expensive for many families. With People Power’s solutions, care agencies can provide 24/7 coverage at one-third of the cost while differentiating themselves from other agencies and eliminating blind spots that exist in providing care when caregivers are not present.
People Power’s commercialization strategy is to enable service providers and care agencies to increase their revenue and customer base while sharing in the recurring monthly fees.
Palo Alto, CA
Industry: Digital Health & Sensing Technologies
- Founder and Chief Executive Officer: Gene Wang
- Founder, President, and Chief Technology Officer: David Moss
- Senior Vice President of Healthcare: Greg McCarthy
- Chief Marketing Officer: Tim Nelson
- Chief Financial Officer and Head of European Operations: Harri Okkonen
Point of Contact:
Email Gene Wang
Showcase selected for: Med Tech and RESI Boston