Using Google Adwords to Recruit Family Carers of People with Dementia
Online advertising is a new frontier in research recruitment and Google Adwords is one method of online advertising. However, only a handful of studies have described its cost and effectiveness and none have focused on older adults. This study created a Google Adwords campaign to recruit family caregivers of people with dementia. The study found that the ads were viewed more than 450,000 times in a 6-week period, but only 49 surveys were completed, at a cost of $122 per survey. The paper includes future design recommendations for Google Adwords campaigns.
O’Dwyer ST, Moyle W. Using Google Adwords to recruit family carers of people with dementia. Australasian Journal on Ageing 2014;33(2):128-131.