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Minority Outreach Strategy (MADRC)

The Outreach and Recruitment Core of the Michigan Alzheimer’s Disease Research Center (MADRC) has implemented an education program tailored for African Americans that facilitates participation in MADRC studies. One technique involves Lunch and Learn education sessions and memory screenings offered in conjunction with community health fairs. These sessions have been offered at Detroit-area churches as well as the University of Michigan Detroit Center facility.

The MADRC Outreach and Recruitment Core evaluates each activity by soliciting feedback from attendees on their satisfaction with the event (e.g., content, format, and materials) and suggestions for future topics.

In addition, Lunch and Learn sessions are offered as collaborative efforts with the Michigan Center for Urban African American Aging Research and the Healthier Black Elders Center (HBEC) at Wayne State University.

The Wayne State University Institute of Gerontology (IOG) also sponsors special events such as the “Art of Aging Successfully,” which attracts about 500 older adults and highlights brain health research opportunities. In addition, the IOG holds an annual “Issues in Aging” conference for health professionals that includes presenters from the MADRC.

Contributor Institution: 
Michigan Alzheimer’s Disease Research Center
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