Dementia Awareness Campaign in the Latino Community: A Novel Community Engagement Pilot Training Program with Promotoras

In collaboration with Nuestra Casa, a local community health advocacy organization, the Stanford Alzheimer’s Disease Research Center (ADRC) designed and successfully implemented a dementia awareness campaign in East Palo Alto, CA. The largely Latino community near Stanford had little knowledge of dementia and its consequences. This article describes the community-based participatory research model that was used to create materials and training for 20 promotoras (community outreach workers). The promotoras educated community members on dementia, raised awareness about the distinction between normal aging and dementia, and encouraged individuals concerned about their memory to consult their physicians. The training materials (in Spanish and English) are available upon request and at no cost from the Stanford ADRC.

Askari N, Bilbrey AC, Garcia Ruiz I, et al. Dementia awareness campaign in the Latino community: A novel community engagement pilot training program with promotoras. Clinical Gerontologist 2018;41(3):200-208.