Data-Driven Participant Recruitment: Findings from the Alzheimer's Disease Neuroimaging Initiative 3
For the Alzheimer's Disease Neuroimaging Initiative 3 (ADNI3) trial, 462 new participants were enrolled. Recruitment metrics were recorded on 82,003 unique visitors to the recruitment website and 3,335 calls to study phone numbers. The recruitment sources that produced the most screening and enrollment included online advertisements, local radio and newspaper coverage, and emails and referrals from patient registries. According to the authors, ADNI3 is an example of how a data-driven approach to centralized participant recruitment can be used to facilitate clinical research.
Barger C, Fockler J, Kwang W, et al. Data-driven participant recruitment: Findings from the Alzheimer’s Disease Neuroimaging Initiative 3. Journal of Prevention of Alzheimer's Disease 2020;7(2):122-127.