Holly A. Massett, PhD, is the Senior Advisor on Clinical Research Recruitment and Engagement at the National Institute on Aging (NIA) and oversees the implementation of NIA’s National Strategy for the Recruitment and Participation in Alzheimer's and Related Dementias Clinical Research. Dr. Massett has over 25 years of professional experience in program evaluation, consumer research, and social marketing. Prior to joining NIA in March 2019, she spent 15 years at the National Cancer Institute (NCI) working with the early and late phase treatment clinical trial network systems to develop and apply systematic accrual practices to support challenging trials. She also spent eight years as the Associate Director of NCI’s Office of Market Research and Evaluation.
Prior to serving in the federal government, Dr. Massett was Vice President of Health Research at Porter Novelli and held senior research positions at RTI International and the Academy for Educational Development. She has overseen research for national health campaigns sponsored by the Centers for Disease Control and Prevention, the March of Dimes, and the Robert Wood Johnson Foundation. Dr. Massett received her Ph.D. from the University of Maryland in Health Communication with a secondary emphasis in intercultural communication and anthropology.